Client: Intel
Role: Creative lead, experience design, motion graphics design
Deliverables: Create a gamified experience to educate potential customers on the benefits of using hardware accelerators that are integrated into Intel Xeon chips.
Delivered the game concept, name, logo, game visuals & play mechanics. Created "sizzle reels" to communicate how the game works to event attendees passing by the booth. Worked alongside a software engineer to execute the game. This was initially part of the Intel Innovation event in San Jose, CA
"Data Drop" centers on a Tetris-like experience, where eliminating blocks is equivalent to processing data. The goal is to educate potential customers on the impact of using Intel accelerators on their various workloads. When matching a specific accelerator to its matching workload, the data is processed right away, and the blocks are cleared. Compared to the traditional method of processing one line at a time, accelerators will help save on energy, time, and cost.
Attendees at Intel Innovation would approach our booth, learn about accelerators and experience the game as they naturally made connections between what they learned about Intel accelerators, and what was happening on the game screen. A leaderboard, combined with the addictive nature of the game brought many return players to the booth.
A brief tutorial helped attendees familiarize themselves with how the game works before starting while introducing the benefits of accelerators.
Various instances for winning, pausing, and losing the game seen below.
Due to its popularity, Data Drop was brought back to subsequent events in the form of an arcade cabinet. I created custom graphics for the cabinet and facilitated production of the prints as well as the custom plexi panel.
